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计算广告:互联网商业变现的市场与技术(精装版) (Chinese Edition)

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Management number 233430680 Release Date 2026/06/27 List Price US$8.29 Model Number 233430680
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本书从实践出发,系统介绍计算广告的产品、问题、系统和算法,并且从工业界的视角对这一领域具体技术深入剖析。全书立足于广告市场的根本问题,从计算广告各个阶段所遇到的市场挑战出发,以广告系统业务形态的需求和变化为主线,依次介绍合约广告系统、竞价广告系统、程序化交易市场等重要课题,并对计算广告涉及的关键技术和算法做深入的探讨,还加入了深度学习的基础方法论及其在计算广告中的应用。 Read more

ASIN B09KC24CRC
XRay Not Enabled
Language Chinese
File size 33.6 MB
Page Flip Enabled
Publisher 人民邮电出版社
Word Wise Enabled
Print length 535 pages
Accessibility Learn more
Screen Reader Supported
Publication date December 1, 2019
Enhanced typesetting Enabled

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